Is a Link-in-Bio Page Enough (Linktree vs a Website)?
Updated 12 October 2026
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No. A link-in-bio page like Linktree is a menu of links for your social profiles, not a website. It lives at linktr.ee/yourname, not your own domain, and holds almost no content for Google or AI to index. In your Instagram or TikTok bio, it is a useful tool. As your whole web presence, it leaves you near-invisible in search and dependent on someone else's platform.
What a link-in-bio page is
A link-in-bio page solves one narrow problem. Social apps give you few clickable links in a profile bio; Instagram allows up to five. A link-in-bio page turns one of them into a full menu.
Linktree describes its job as "one link to help you share everything you create, curate and sell from your Instagram, TikTok, Twitter, YouTube and other social media profiles" (Linktree).
That is genuinely useful, and it is the whole of what it does.
A link-in-bio page is a signpost, not a destination you own. Mistaking one for the other is where businesses get stuck.
Linktree vs your own website
The two are built for different jobs. The differences are easiest to see side by side.
| Link-in-bio (Linktree) | Your own website | |
|---|---|---|
| Address | linktr.ee/yourname | yourbusiness.com |
| What it holds | A list of links | Pages, content, products |
| Found in Google and AI | Barely, a single thin page | Yes, indexable content and structure |
| Who owns it | Linktree's platform | You |
| Cost | Free; paid tiers up to RM70/month billed annually | Build once, then hosting |
Source: Linktree pricing, retrieved October 2026.
Linktree runs from a free tier up to paid plans. Pro is RM28 a month and Premium RM70 a month, both billed annually. Those are the local prices Linktree shows Malaysian visitors (US$12 and US$30 in the US) (Linktree pricing).
The Pro and Premium plans remove Linktree branding and add features. Even the top plan is still a link page on Linktree's domain, not a site of your own.
The ownership line is the one that bites. Your content lives in Linktree's builder, at Linktree's address. The same ownership question that dogs any rented platform applies here too.
Why search barely sees a Linktree
A link-in-bio page builds almost no search presence for your business. It is a single page on someone else's domain. Google and AI engines rank and cite pages by the content and domain they can crawl, and a one-screen list of links gives them very little.
Any authority that page earns accrues to linktr.ee, not to you. The address is theirs.
So a customer who searches for what you sell is unlikely to land on your Linktree at all. A real, indexable site is what fills that gap, as covered in whether websites are still worth it.
In our experience, businesses reach for a link-in-bio because it is fast to set up. Then they hit its ceiling.
The wall comes the moment they need to rank in search, add a real page, or look credible to a stranger. The tool is not the problem; using it as the whole web presence is.
When a link-in-bio is the right tool
A link-in-bio page is the right tool in exactly one place: the bio line of a social profile. There it beats a single hard-coded link, because it routes followers to your shop, your latest post, and your WhatsApp in one tap.
Use it as the doorway, not the house. Keep a link-in-bio page in your bio if you like. Just make sure at least one of its links leads to a website you own.
Then followers you have already earned can become customers a search engine can also find. What that owned home should be is worked through in whether your business needs a website.
Frequently asked questions
Is Linktree bad for SEO?
Not bad, just irrelevant to your own SEO. A Linktree page does not harm your website. It does not help it either. It sits on Linktree's domain and builds authority for that domain, not yours. If search visibility matters, the work has to happen on pages you own.
Can I use Linktree and a website together?
Yes, and that is the sensible setup. Keep the link-in-bio page in your social bios for its one job. Make your own website one of the destinations it points to. The Linktree handles the bio-link limit; the website does the searching and selling. It is the same pairing that works with a Facebook Page.
Is a link-in-bio enough for a small business?
As a starting point on social media, it can be. As a full web presence, no. If your business runs entirely through Instagram or TikTok and you are testing, it gets you moving. But it leaves you unfindable in search and reliant on a platform you do not own. The moment you want customers to discover you outside social apps, you need a real site.
Does Linktree cost money?
There is a free tier, and paid plans add features. The free plan covers the basics. Paid tiers run up to RM70 a month on annual billing, and the Pro and Premium plans remove the Linktree branding. Even on a paid plan, you are paying for a better link page, not a website. The real question is what a link page can and cannot do for you.
Can I put my own domain on a Linktree?
No. Linktree says it does not "offer the option to use a custom domain to replace the linktr.ee URL" (Linktree Help Center). Forwarding a domain you own to it only sends visitors on to linktr.ee. The page, its structure, and its limits remain Linktree's. It is still a list of links, not a site with real pages a search engine can index.
Building the destination your bio link points to
Storming Solutions builds and maintains websites for Malaysian businesses from Kuala Lumpur. We are happy for clients to keep a link-in-bio page in their social bios, as long as one of those links leads to a site they own.
A link page makes a fine doorway and a poor house, and the difference shows the day a customer tries to find you in search.
Running your business off a Linktree and wondering what a real site would change? Tell us where your customers come from and see how our web development work turns a list of links into a home buyers can actually reach.